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"Running Mom's" clothing line moving along
Martin Rudow October 2007 Northwest Runner
"Running Mom's" clothing line moving along
Sally Bergesen, featured last year in a Northwest Runner
article about her bold move in launching Oiselle, a women's-
only running clothing line, had a big month of October.First she broke three hours at the Portland Marathon, not a bad
feat for a 39-year-old full time mother of two and full time
small businesspersen. Next, she opened an online store and re-
launched Oiselle's website: http://www.oisellerunning.com Sally also announced a new grass-roots sponsorship, which can
serve as a model for other running-related companies, large and
small. Oiselle is sponsoring the Seattle Prep high school
girls' cross-country team at Nike Team Nationals regional meet
in Boise, Idaho (11/10). Since the girls cannot wear their
school uniforms at meets of this type, they'll be sporting
Oiselle singlets.
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